Dealer incentives are one of the most significant factors in the discount a buyer can receive on a new vehicle. The latest dealer incentives have been released today. In this video post I cover the latest incentives truck dealers are receiving in May 2020 through about June 5, 2020.
The following truck dealer incentives are covered in this post:
- Ford F-Series
- Ford Ranger
- Chevy Silverado
- Chevy Colorado
- GMC Sierra
- GMC Canyon
- Dodge Ram
- Toyota Tundra
- Toyota Tacoma
- Nissan Titan
- Nissan Frontier
- Jeep Gladiator
- Honda Ridgeline
For those not familiar with the importance of dealer incentives, they essentially subsidize the discount a dealer gives to sell a particular make, model, and trim at any given point in time.
So if a car dealer receives a $3,000 dealer incentive and gives a $3,000 discount to a new car buyer, the buyer effectively received $3,000 off, but the dealer effectively sold the car for full sticker price.
In the post below I share the slides which outlines the incentives for each make and model.
